The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.


Vincent is our lead Calgary web developer racking up over ten years of development experience at WYK Web SEO Solutions Calgary. With over 15 years experience in Online Marketing, SEO and Content Management Systems development (Joomla!, WordPress & Drupal), a proponent of WordPress, Joomla! and Open Source technologies, Vincent spends most working hours pushing Joomla!, WordPress & Drupal to their limits. A highly technical developer, Vincent also has a passion for IT providing a diverse skill set in database management (PHP, and MYSQL), Web hosting, and IT support. In his spare time Vincent enjoys visiting Alberta’s stunning Rocky Mountains and testing the latest high-tech gadgets.

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