Monthly Archives: September 2011


Peeking Under Your Competitor's Skirt - Part 1

Welcome to the first in a series of related posts on competitive research I’ve titled “Peeking Under Your Competitior’s Skirts”. In online marketing, as in any traditional form of advertising, having a firm understanding of your competitors and the demographics of their customers is a powerful thing. In this blog series I am going to share some of the most effective competitive research tools that are available online....

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