Search Engine Optimization

Many online marketers believe SEO simply involves labeling your home page, and getting your site listed in numerous generic directories, often the same free directories as those used by your competitors. In fact, SEO is a combination of

  1. proper creation, labeling and structuring of content, and
  2. getting other high-authority sites around the world to link back to your content.

At WYK Web Solutions, we offer unparalleled breadth in our SEO services, including:

Content Creation – We use our research to determine a continual stream of fresh ideas for new, useful content.  We then feed them to your team, and/or use our professional writers, editors and graphic designers to produce relevant stories, articles, infographics, and data that can attract outside links.

Content Syndication – Popular blog, online media, and interest groups within a market niche are like the offline media; getting them to talk about you generates valuable publicity.  At WYK Web Solutions, we research the top online sites within your market niche – sites that might be interested in your content. We then work to build relationships with these sites, personally approaching them to review your content and consider linking back to you.  This helps us to keep tabs on which bloggers are reviewing your content, and which ones have approved the link-backs.  The combination of the above activities gives your site QUALITY links, not just quantity.

Capitalizing on your existing network – At WYK Web Solutions, we comb through your entire website, ensuring all of the relevant content is labeled and uses the most relevant keywords.   We will then use your corporate profile within the offline community to build possible links as identified during the planning process, such as those with your trade associations, charities/causes you support, and vendors/clients you may receive links from.

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