Pay-Per-Click Management

Have you tried and failed dismally with pay per click (PPC) ads on Search Engines or other sites?  Unfortunately it is easy to fail with PPC.  Fortunately, it is also easy to succeed with it, if you know the right strategies.

PPC is a way of buying your way to the top of the sponsored link areas.  However, if too many other companies are buying the same search phrases, only the websites with high authority will get top placement in the visible area.   It is important to analyze the popularity of various keyword search strings, and find out which ones are really the most relevant.  Further, it may be wise for your business to separate its efforts into several search phrases that target various services, products, or audiences, and use key phrases.    At WYK Web Solutions, we’ll show you how to get the best efficiency for your PPC campaign, and maximize on the click-through quality.

Another important factor in online advertising is to determine the cost of various keywords.  Sometimes, highly popular keywords end up with high “bid” values that make them expensive to employ in advertising.  Using 6 less-popular key phrases may get you 20 times the exposure versus one popular, and expensive key phrase.

a)   Other Paid Online Advertising

Beyond PPC, WYK Web Solutions identifies sites that accept paid listings in directories and banner ads.  If they have excellent traffic that is well segmented to your market, these could also be worthwhile investments.

b)   Online Advertising Creative Development

Once PPC and online advertising media is selected, WYK Web Solutions will use our research and creative team to develop the content and design to tie-in with your overall corporate branding.  Alternately, we can work with your in-house graphic designers or writers, guiding them to include important key phrases to maximize results.

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