What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of increasing a website’s ranking within major search engines such as Google, Yahoo, and Bing.

How Does SEO Work?

Search Engine Optimization works by making your website more attractive to search engines. We do it in a number of ways, however, there are three main areas that we focus on. The first area is technical onsite factors including meta data, html code, load times, and more. The second area we focus on is content, primarily is the content relevant to the keywords you are targeting. The third area is offsite SEO. Offsite SEO is extremely diverse and can include local map optimization, social networking, and reputation management, however, the most important factor is link building. On the web links are a currency, the more links you have to your website the more valuable your site will become. And as I’m sure you’ve guessed the higher the value of a website to higher its organic rankings within search engines.

What is a Backlink?

Quite simply, a backlink is a link that points from a website to your website.

How Do You Select Keywords?

Our exact process for selecting and qualifying keywords is a company secret. However, the foundation of our keyword research starts is the Google Keyword Tool, a free online tool you can try out for yourself. The goal of keyword research isn’t simply to identify the keywords that are searched most frequently, it is to discover the keywords that will generate the most return for your investment.

Why is SEO Important?

SEO is important because Search Engines are becoming the main way for potential customers to find your business. Traditional advertising such as the Yellow Pages, newspapers, and magazines are quickly circling the drain. However, companies still need to

How Much Should SEO Cost?

I’ve intentionally titled this section “How Much SHOULD SEO Cost” instead of “How Much DOES SEO Cost”. The answer to this question to this question is a difficult one. SEO itself depends on the knowledge of the SEO professional and the amount of time they’ve put into developing a solid plan. Typically you can expect to pay between $50 – $200 per hour for SEO services, however, the rates can vary wildly.

Now to apply an hourly rate to a monthly campaign. In most campaigns you can expect the work to take between 5-20 hours for a basic campaign. Which would equate to between

I Want To Learn SEO, Where Should I Look?

Be forewarned, once you venture down the rabbit-hole there is no turning back! There are thousands of blogs, forums and websites dedicated to the practice of SEO. In my opinion the top right now are SEOMoz, SEOBook, SEOChat, and…cough…. my blog. These websites will at the very least provide you with a foundation from which your learning can begin. The best way to learn SEO though is to try it for your self. Build a website, test a few techniques, fail, try again, learn more, fail, get better and so on. Just keep in mind learning SEO is not a sprint, it’s a marathon.

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